paradigms The issue is treated in depth in my knowledge management class and that I would transcribe the author, Daniela Diaz de Sistemas. I recommend you visit the blog of the subject. Taken from http://conocimientounimet.blogspot.com/
"It's more easy to destroy an atom than a prejudice "Albert Einstein
" With these words, one of the most important scientists in history, makes it clear its position on the paradigm shifts and attitude most people cope with change. Einstein was the protagonist of a major scientific paradigm shifts of the twentieth century with the publication of his work on special relativity, which set a simple set of rules invalidating the mechanics of Newton, which had been used to describe the force and motion for over three hundred years. In this example, the new paradigm reduces the old to a special case, as Newtonian mechanics is still an excellent approximation in the context of slow speeds compared to the speed of light.
Before continue to speak of paradigm shift, I introduce several concepts.
A paradigm is "since late 1960 - a model or pattern in any scientific discipline or other epistemological context. The concept was originally specific grammar in 1900 Merriam-Webster dictionary defines its use only in such a context, or in rhetoric that refers to a parable or a fable. In linguistics, Ferdinand de Saussure used paradigm for refer to a class of elements with similarities.
According to the Royal English Academy 1. m. Sample or specimen. 2. m. Ling. Each of the formal schemes are organized nominal and verbal words to their respective inflections. 3. m. Ling. Set whose elements can appear alternately in a specified context; p. eg., boy, man, dog, may appear in the
However, after learning the theoretical concept of paradigm, we must be clear that life is a constant change of paradigm, because as we gain more information new knowledge, our old models are replaced for new ideas and concepts begin to form part of our ideology.
This evolution of knowledge not only experience on a personal level, because the world is in constant change through innovation and creativity of many people working to change paradigmas.Para knowledge management is a fundamental paradigm shift, as is a way to ensure change and the acquisition of new ideas that allow intellectual development.
Companies and Changes of Paradigms
changes occurring in the environment impact on all components of the work of an enterprise production systems, marketing, quality approaches, research, development, management of inventories (stocks), the criteria of competitiveness and effectiveness, as well as approaches to the field gerenciales.En functions of marketing, the prevailing approaches to 70, emphasized: to sell the product, identify needs, highlighting cost and quality as factors in attracting customers, importance of marketing mix, ie the right combination of the 4 Ps. (Product, Price, Place, Advertising).
This corresponded to a stage where they had the most power producers. With more information and offers on the market, customers are more demanding and selective. New paradigms emphasize: meet needs (rather than sell products), decreases the weight of advertising and promotion increases in marketing costs, to produce what can be sold, as it plays an important role strategic marketing, which aims to identify attractive opportunities and markets, creating needs, the cost and quality as factors in customer preferences are added to the after sales service and personalized treatment. In the early nineties there are new approaches, in 1993 McKenna proposes "relationship marketing", in the same year, Peppers and Rogers, the "marketing one-to-one." As we see in business there are constant changes that allow evolution and leads to success, for it must be staffed by people who are open to change and participate as generators of the same.
That's why in this globalized world of knowledge communities that form in the companies are entities that pursue the paradigm shifts, thus they innovate and create new features that enable the evolution of any field empresarial.Retos for
management changes in the environment and its impact on the paradigms that for decades have guided the work of the companies also influenced management approaches, which emerged and prevailed in conditions that have changed sustancialmente.Las trends on issues facing managers to be effective in changing conditions, according to several specialists, move in the following directions: From operate in an environment defined and fairly stable (up to the years 70-80), to operate in an environment ill-defined and constantly changing and movement.
management changes in the environment and its impact on the paradigms that for decades have guided the work of the companies also influenced management approaches, which emerged and prevailed in conditions that have changed sustancialmente.Las trends on issues facing managers to be effective in changing conditions, according to several specialists, move in the following directions: From operate in an environment defined and fairly stable (up to the years 70-80), to operate in an environment ill-defined and constantly changing and movement.
Learning to manage uncertainty and complexity.
from the provision for specific tasks, a certain repetition, to the ability to perform activities by creating expectations and motivation among its followers.
From individual work ability, the ability to create and integrate equipment.
From a technical-specific training, a comprehensive education that will enable the proper interpretation of the phenomena and environmental trends and anticipate them.
Among the core capabilities to manage in a turbulent environment arising: flexibility and openness to change, taking risks, constant innovation.
These aspects are important features in the manager today, since in this way participates in the evolution of knowledge.
Taken from the blog posted conociemtounimet and by: Daniela Diaz
, 2007
, 2007
# 3200010 
Rapporteurship
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